May 27, 2024


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Baird/STR Hotel Stock Index Increased 2.2% in March – Hotel-Online


Baird | April 11, 2022

HENDERSONVILLE, Tennessee, and MILWAUKEE — April 11, 2022 — The Baird/STR Hotel Stock Index increased 2.2% in March to a level of 5,882. Year to date through the first three months of 2022, the stock index increased 2.4%.


“Hotel stocks increased in March but underperformed their benchmarks as stock market volatility eased and geopolitical concerns did not worsen,” said Michael Bellisario, senior hotel research analyst and director at Baird. “Underlying hotel fundamentals continued to improve in March, and the outlook appears more favorable today than just one month ago despite all of the background noise in the stock market and with interest rates on the rise. Higher gas prices and heightened concerns about a slower growth backdrop have been topical with investors lately, but broader travel momentum and pent-up demand should keep the lodging recovery going over the near term, in our opinion.”


“With a strong spring break, and continued improvement in business travel, all eyes are now on the spring meeting season,” said Amanda Hite, STR’s president. “Midweek flight numbers and hotel occupancies continue to show improvement, hinting at continued return-to-office momentum and healthier corporate demand. Week-to-week volatility in key performance indicators, which was normal pre-pandemic but then totally absent for the last two years, is also returning, hinting at a further normalization in travel patterns. Our research indicates that higher gas prices are not a deterrent to leisure travel, as consumers may make different travel choices but will likely not abandon their trips all together. The latest profitability data also shows ongoing improvement now that the impact of the Omicron variant is subsiding, but labor costs and availability continue to be top of mind for operators.”


In March, the Baird/STR Hotel Stock Index fell behind both the S&P 500 (+3.6%) and the MSCI US REIT Index (+5.9%).

The Hotel Brand sub-index rose 1.4% from February to 10,511, while the Hotel REIT sub-index jumped 5.1% to 1,333.





About the Baird/STR Hotel Stock Index and Sub-Indices

The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Index’s low point occurred on 6 March 2009 when it dropped to 573.

The Hotel Brand sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 3,407 on 5 July 2007. The sub-index’s low point occurred on 6 March 2009 when it dropped to 722.

The Hotel REIT sub-index was set to equal 1,000 on 1 January 2000. Last cycle, the sub-index peaked at 2,555 on 2 February 2007. The sub-index’s low point occurred on 5 March 2009 when it dropped to 298.

The Baird/STR Hotel Stock Index and sub-indices are available exclusively on Hotel News Now. The indices are cobranded and were created by Robert W. Baird & Co. (Baird) and STR. The market-cap-weighted, price-only indices comprise 20 of the largest market-capitalization hotel companies publicly traded on a U.S. exchange and attempt to characterize the performance of hotel stocks. The Index and sub-indices are maintained by Baird and hosted on Hotel News Now, are not actively managed, and no direct investment can be made in them.

As of 31 March 2022, the companies that comprised the Baird/STR Hotel Stock Index included: Apple Hospitality REIT, Ashford Hospitality Trust, Chatham Lodging Trust, Choice Hotels International, DiamondRock Hospitality Company, Hersha Hospitality Trust, Hilton Inc., Host Hotels & Resorts, Hyatt Hotels, InterContinental Hotels Group, Marriott International, Park Hotels & Resorts, Inc., Pebblebrook Hotel Trust, RLJ Lodging Trust, Ryman Hospitality Properties, Service Properties Trust, Summit Hotel Properties, Sunstone Hotel Investors, Wyndham Hotels & Resorts, and Xenia Hotels & Resorts.

This communication is not a call to action to engage in a securities transaction and has not been individually tailored to a specific client or targeted group of clients. Research reports on the companies identified in this communication are provided by Robert W. Baird & Co. Incorporated, and are available to clients through their Baird Financial Advisor. This communication does not provide recipients with information or advice that is sufficient on which to base an investment decision. This communication does not take into account the specific investment objectives, financial situation or need of any particular client and may not be suitable for all types of investors. Recipients should consider the contents of this communication as a single factor in making an investment decision. Additional fundamental and other analyses would be required to make an investment decision about any individual security identified in this release.


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