December 3, 2022


Inspired By Travel

Our Sales Director Sharon is with Net Affinity for 12 years


What does it take to adhere with a company for 12 several years, via thick and slender, great instances and pandemic periods? Definitely it has to acquire anything particular. Something prolonged long lasting, one thing more than the norm. Possessing spoken to our talented and beautiful Product sales Director, Sharon Cowley (who is with Net Affinity for 12 many years this thirty day period) it seems like it does. As properly as a pure like for the underlying values and essence of hospitality, Sharon also has enjoy for the firm she has worked tirelessly for, for far more than a ten years now. Folks are the spine of hospitality, and of Net Affinity, as well. When a spot is loaded with open, variety and smart people today, how could you not enjoy it? 

Here’s to Sharon who has helped make Internet Affinity what it is right now. This is more from her on our corporation, our market, and what the long term holds. 

What was the hospitality marketplace like when you begun doing the job at Web Affinity?

It was a fantastic time for me individually as I had remaining the operational side of the lodge business and when I begun performing for Net Affinity, I embarked on a full new occupation. Net Affinity enabled me to find out about the world of technological innovation from a different viewpoint and it gave me a fantastic excitement (and it nonetheless does!) It’s an ever-shifting, speedy paced and aggressive environment. Lots of hotels at the time experienced standalone scheduling engines but truly failed to pay back big consideration to their web sites – it was extra of an ‘online brochure’. Compensated marketing and advertising just started out to be a true issue and inns relied very greatly on the additional conventional media channels and journey trade alternatively than compensated marketing and advertising to drive organization.

How has your have job altered form above the years?

My purpose from the starting has been Director of Profits, and to begin with it was about constructing up our portfolio of clientele in just the Irish market place. Now, I am extra focused on retaining our robust portfolio listed here in Eire and developing the business enterprise throughout our other core marketplaces also. More than the years, I have also been seriously involved in the advancement of our products and our staff, but most of all, I have been centered on expanding each individual component of our organization and on the lookout following clients perfectly.

What do you like about doing the job in the hospitality marketplace?

I enjoy being component of the hospitality market. I have been involved in it since I was 18 when I commenced researching at Shannon College of Hotel Management. I consider to be in this field, you want to be passionate about inns and hospitality. Hospitality offers a excellent profession – it features journey, obtain to a wide assortment of professions inside of the sector and much more importantly, it has released me to the most fantastic clientele, colleagues and lifelong buddies – both close to and far. It has also afforded me the chance to have a balanced loved ones lifetime while protecting a quite senior placement at do the job.

What do you like about doing the job in Net Affinity?

Net Affinity is a fantastic spot to do the job! We have a wonderful workforce of extremely devoted skilled individuals, and although it has been tough at periods, we generally make it through together. Our most current problem (the dreaded pandemic) actually made the staff unite jointly additional than at any time. I believe we have arrive out much better, closer and a lot more targeted than at any time before. We get the job done on a common aim but never ever reduce sight of the simple fact that our people today are what absolutely make us what we are. William Cotter, our Managing Director, has been the creator, shaper and keeper of our extended standing group.

How do you assume factors have factors adjusted over the decades in just the sector? 

The principal transform in excess of the years has been the boost in technologies that inns use. In the beginning, accommodations may have experienced a website with a reserving engine and a front workplace process – but that would be it. Now, lodges use technologies for really much every little thing. When I started in Net Affinity, virtually no motels experienced a channel manager. Channel administrators have in all probability been one of the biggest pieces of technological know-how launched from a distribution and timesaving standpoint. Up coming arrived the integration of technologies – anything operating cleanly alongside one another for a neater guest working experience. The use of on the web promoting and channels these kinds of as Google Hotel Adverts have also grow to be complete required. The ‘now’ is details, and with our brand new reserving engine, we are offering shoppers with the most effective, most up-to-date user welcoming details to support them make educated decisions on the location that will positively effect progress in their company.

What do you consider hoteliers will need to aim on in the present?

I think ideal now, hoteliers need to focus on their teams – people today make this organization. We have to have to look just after the people today that we have in our firms – assistance them to develop with the correct teaching.

We also require to entice young bright younger talent to the industry. We have to have to display the benefits that a job in hospitality can give and present the a lot of aspects of the enterprise that are out there to graduates coming into the workplace. We will need to perform at grassroot stage by secondary educational facilities by delivering talks from senior industry experts in the field, acquiring mentoring systems for men and women who are intrigued.

Where by do you see the business heading above the future 12 years?

That is a really really hard dilemma to reply! I consider details is genuinely the most significant space of advancement in coming decades. Inns require useable information – information that can be utilised to build benefitable transform.

No make any difference what takes place, I assume the industry will generally, at its main, be about men and women – the guest, the hotelier, the provider. I consider we want to remember that when know-how is incredible and will guide in every little thing that we do, we continue to have to give our guests, buyers and group a heat welcome, a wonderful spot to work, fantastic customer assistance – all with a smile. No piece of technology will at any time replace that.

I hope I am still listed here in 12 several years and not replaced by a R2D2.

We hope so also, Sharon! To ebook a demo of our scheduling motor, click listed here


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