Why You Should Acquire a Taste for the Bitter Flavor of Campari

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“What should I drink?” you ask.

You’re at a cocktail bar, trying to look over the menu, but it is almost performatively unhelpful. You’ve never heard of Cocchi Rosa, have no idea what a kumquat tastes like and while you’re familiar with ducks in a bread-crumbs-at-the-pond sort of way, you have no idea what their fat tastes like “washed” with cognac. You’re thinking about ordering the “Careless Whisper,” but you’ve read the ingredients three times and don’t know if it’s going to be a small glass of pure booze or bright pink confection

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