BuzzSumo Content Analyzer + simple fact checking web sites
When journos use CrowdTangle, they ordinarily currently have a hunch that a news tale is misinformed.
So, extra typically than not they start out their investigation with a query in intellect, and lookup CrowdTangle to explore social media pages and group conversations all over reported question.
Nicely, a identical approach can be carried out in BuzzSumo to discover well known, albeit misinformed internet written content.
And this workflow proves even far more effective when merged with intel from point examining web-sites.
Let us stroll through the procedure. Choose the look for “Horse paste” – this subject matter attained traction in 2021 amidst the pandemic, when community determine Joe Rogan publicly declared he was ingesting the substance (normally known as Ivermectin), on the comprehension that it could treatment Covid-19.
The news did the rounds on social media, and grew to become a traditional illustration of misinformation. Here’s an example of how I went about investigating it.
Examine the most engaging headlines all over suspected misinformation
I headed to BuzzSumo’s Content Analyzer, and searched “Horse Paste”