June 21, 2024


Inspired By Travel

Centara’s International Expansion Strategy Gathers Pace in 2021, with Eight New Openings

Thailand’s leading hotel operator unveils plans to launch a series of impressive projects in the next 12 months, with two Centara Mirage themed resorts and multiple new hotels from Southeast Asia to the Middle East.

Bangkok, Thailand Centara Hotels & Resorts, Thailand’s leading hotel operator, is moving forward with confidence in 2021 as it embarks on an international expansion strategy that will include the opening of a series of exciting new properties and innovative brands across Asia Pacific and the Middle East.

In line with the company’s long-term target of becoming a top 100 global hotel operator within five years, Centara will add another eight hotels and resorts to its portfolio across seven countries this year, including the world’s first Centara Reserve, the luxurious new collection of refined hotels and resorts, and two more spectacular Centara Mirage themed resorts.

“Centara remains confident in the underlying strength of the tourism and hospitality industries. 2021 will be an exciting year for our company as we introduce eight new hotels in seven countries, including our first-ever Centara Reserve resort. We look forward to bringing our timeless blend of authentic Thai-inspired hospitality and international standards to even more dynamic destinations in the coming years, including key cities and emerging locations,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.

Centara will usher in a new era of sophisticated, story-driven hospitality in 2021 with the launch of Centara Reserve, a cosmopolitan concept dedicated to creating personal moments in iconic settings. Fusing contemporary style with classical elegance, this curated collection of hotels and resorts will evoke and inspire stories old and new, enabling global travellers to make memories and savour new sensations, influenced by their stunning surroundings and the spirit of their destination.

This highly-anticipated brand will debut in April 2021 with the opening of Centara Reserve Samui. Formerly known as Centara Grand Beach Resort Samui, this beachfront retreat has undergone a complete transformation overseen by AvroKO, which has also worked on prestigious projects such as 1 Hotel Central Park in New York and The Waldorf Astoria Bangkok. Upon reopening, this experiential resort will envelop guests in an elegant ambience of creative design and intuitive service, with 184 luxury rooms, pool suites and beachfront pool villas, each attended by a “Reserve Host”, along with a gin bar, an exceptional restaurant, a beach club and the world’s first Reserve Spa Cenvaree.

2021 will also showcase the emergence of Centara Mirage, the themed family resort concept that immerses guests in a world of wonder. With fantastic child-friendly facilities, including world-class water parks and fun activities, along with diverse dining, soothing spas and more, these dazzling resorts are destinations in their own right. Centara Mirage has become hugely popular in Thailand following the success of Centara Grand Mirage Beach Resort Pattaya, and it will soon make its debut in Vietnam and Dubai.

Welcoming its first guests in April will be Centara Mirage Beach Resort Mui Ne, a breath-taking resort on Vietnam’s sparkling southeast coast. A Spanish design theme runs throughout whilst the experience is inspired by nautical adventures in this 984-key hotel and waterpark, with Mediterranean-styled rooms, suites and villas, outstanding leisure facilities, extensive meeting spaces, restaurants, a SPA Cenvaree and a 100-metre-high observation deck. With plenty of pools, a lazy river, splash pad, slides and a cliff jumping pool, children will enjoy endless days of fun.

Then in the third quarter, Centara Mirage Beach Resort Dubai will become a dramatic new beachfront leisure destination in the UAE. Located in the Deira Islands, this family-friendly resort will house 607 rooms, penthouses and suites, a choice of F&B outlets including a rooftop restaurant, a large swimming pool with waterslides, two kids’ clubs, an outdoor playground and a wealth of water sports. It will also mark the global debut of Spa Candy, Centara’s sweet wellness concept which is inspired by Charlie and the Chocolate Factory, the popular children’s book by Roald Dahl.

Centara’s year of growth will spread far and wide in 2021, with new hotels and resorts stretching from the South China Sea to the shores of the Mediterranean. A 449-key upscale resort in the coastal province of Antalya will become the group’s inaugural property in Turkey. This will feature an all-inclusive concept with an extensive array of dining options and facilities overlooking the sea. In Qatar, The B Premiere Hotel, Centara Boutique Collection is a newly-built city hotel featuring stylish rooms and a rooftop restaurant. Located just 20 minutes’ drive from Hamad International Airport, it will become Centara’s second address in Doha.

In Myanmar, Centra by Centara Hotel Thiri Hpa-An will open in the fourth quarter, featuring 77 rooms, two F&B outlets, an outdoor pool, fitness centre and meeting facilities. Finally in Laos, the all-suite Centra by Centara Riverside Resort Vang Vieng is a family-focused resort with large rooms, a rooftop restaurant, pool and meeting space, while Thavisouk Riverside Resort & Spa Vang Vieng, Centara Boutique Collection features a spa and restaurant. These two hotels will be connected by a private bridge over the river in Vang Vieng, the popular ecotourism town.

To learn more about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

About Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com
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Corporate Assistant Manager of Public Relations – International, Centara Hotels & Resorts
Phone: +66 2769 1234 Ext. 6733
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