March 4, 2024


Inspired By Travel

Elle Magazine Enters the Hotel Business


As standard shiny print magazines proceed to struggle, there appears to be to be no close to how execs will consider to diversify their firms to make up for tumbling advertising and marketing revenues.

There have been lipsticks, perfumes, home furniture, wine, manner collaborations, subscriptions containers, coffee — and let’s not neglect the trusty branded tote bag.

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But till now, there has not been a resort.

Cue Lagardère Group, the Paris-based mostly corporation powering the Elle brand name, which is preparing on opening an Elle-branded boutique lodge in the French capital and one more hotel in Mexico.

1st up, Maison Elle will open up its doorways in the tumble in partnership with Studio V, who will individual and run the hotel under the assistance of hotelier Pascal Donat, president of French hospitality team, Valotel. The house, found in the 17th district of Paris in the vicinity of the Arc de Triomphe will provide 25 visitor rooms and suites, as effectively as a spa.

Then, in the summer season of 2023, an Elle resort will debut in Jalisco, Mexico, in partnership with actual estate developer Actur.

“We are thrilled to launch Elle into the globe of hospitality,” reported Constance Benqué, chairman of Elle International and CEO of Lagardère News. “Our brand’s good results to day has been thanks to our innovation, our special partnership with ladies and we are proud to continue on to problem the status quo, as we enter a new era of travel. Our two concepts, setting up with the openings of Maison Elle in Paris and Elle Lodge in Mexico will existing enjoyable gateways that will permit attendees to see the places via a new lens and by Elle’s vision.”

Elle is no stranger to the licensing match, launching a fragrance in 2019. This is in addition to the brand’s hair items, which includes curling wands and flat irons. Elle Make Up, meanwhile, released in 2018 in China and has since expanded even more into Asia.


FOR Much more, SEE:

Magazines Proceed to Be Out of Favor With Advertisers

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