May 19, 2024


Inspired By Travel

Serena Williams and Away Luggage Launch New Travel Collab Collection

Serena Williams is launching a brand-new, limited-edition collection with Away. Courtesy Away

It’s been almost exactly one year since tennis champion Serena Williams launched her first limited-edition collection with Away, and now the 23-time Grand Slam-winner is releasing a second collab with the cult-favorite luggage brand.

Travel has changed in a major way over the past several months amid the coronavirus pandemic, and for many of us, a staycation is the new jet-set getaway. The new Serena Williams x Away collection takes our current stay-at-home situation into account, as the entire collab is all about inspiring your future trips, while also celebrating the international locales we so, so miss right now.

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Rome, anyone? Courtesy Away

Williams co-designed the entire collection with Away; she wanted the pieces to encourage people to dream about returning to their favorite destinations and influence future travel.

The collection includes four new colorways of the classic Away polycarbonate suitcase (coral, aqua, periwinkle and an exclusive swirl print), as well as the packing cubes, pet carrier and toiletry case in limited edition colors. Williams is also introducing two brand-new product silhouettes for Away; a convertible backpack tote and a jewelry sleeve.

A very Parisian moment. Courtesy Away

While Williams has traveled (and quarantined) in order to compete on the tennis circuit, she kept this campaign local. The iconic athlete recreated two of her favorite locales, Paris and Rome, for the campaign, all from the safety of her own home. The very cheerful snaps include photos of Williams in her kitchen, donning a beret and surrounded by many a French pastry in front of a screen modeled after a chic Parisian café, as well as pictures of Williams in her backyard, posing next to a Vespa with a backdrop of the Trevi Fountain.

Tennis balls not included. Courtesy Away

Below, take a peek at the brand-new, limited-edition Serena Williams x Away collection, before it officially launches January 28 at Away.

Inspired by a trip to Italy, in case you couldn’t tell. Courtesy Away

Travel! Paris! Suitcases! Courtesy Away

The Bigger Carry-On in Aqua.

The Large Suitcase in Coral. Courtesy Away

The Medium Suitcase in Periwinkle.

The Pet Carrier. Courtesy Away

The Convertible Backpack Tote. Courtesy Away

The Mini Convertible Backpack Tote. Courtesy Away

The Jewelry Sleeve is a new product drop.

The Toiletry Bag.

The Kid’s Carry-On.

The packing cubes. Courtesy Away

The Front Pocket Sling Bag. Courtesy Away


Serena Williams Teamed Up With Away on a New Collection to Inspire Your Next Getaway