Travel agents struggle to stay open after ‘devastating’ pandemic year without bookings

“It’s not the way I intended to end my career,” she said. “I don’t see any travel for a while.”

Weber worked for 34 years in travel, one of the industries hardest hit by the COVID-19 pandemic. In Ontario alone, visits from the U.S. and abroad in 2020 were down 84 per cent from the previous year. Destination Canada predicted a $19.4 billion shortfall in 2020 international visitor revenues.

The start of the pandemic was busy for travel agents, who were frantically working to get people home. Now a year on, with COVID restrictions still in place, many are making negative revenue and aren’t earning any commissions, as customers keep cancelling and rebooking trips.

Weber is winding down with a few of her clients, trying to get them refunds for travel credits. With just four insurance disputes to go, she’s nearly done.

At 70, she feels she was more or less ready for retirement anyway. She’s gotten plenty of well wishes, in emails, cards and people even stopping her in the street. She feels lucky to have good health and no debt or young children.

“There’s so many people that are in a way worse situation than I am.”

Bookings ‘dropped like a rock’

The Travel Industry Council of Ontario (TICO) oversees travel agents and tour operators in the province, as regulatory oversight. 

Membership numbers show a significant drop between the end of 2019 and 2020, with 186 fewer registrants.

Closures in the past year include a mix of small businesses like Weber’s, and branches for big travel chains like Flight Centre and Carlson Wagonlit.

“It has been devastating,” said Richard Smart, TICO’s president and CEO. “Future bookings basically dropped like a rock, right through to now.”

It’s hard to predict when travel will rebound, given so much uncertainty with variants, vaccine rollout and questions about what other countries will allow when the world starts to relax travel restrictions. But Smart’s team has been running forecast modelling.

He knows there was a pent up travel demand after past crises, like 9/11, SARS and the 2008 global recession. He keeps conservative with his estimates, and doesn’t expect a full travel industry recovery until 2023 or 2024 in Canada. He said we are more risk-averse than other countries.

“It’s going to be a slower re-engagement rate than other countries,” he said. “When it does turn on, just watch out. I mean, travel’s going to take off.”

Travel agent telling people not to travel

Government support programs, like the Canada Emergency Wage Subsidy (CEWS) and the Canada Emergency Response Benefit (CERB), have allowed Dana Omstead and his wife Helga to keep their travel agency open. They run Migrations Travel, in Palgrave, Ont., near Orangeville.

Still, Omstead has cut the number of employees from six to three and is considering if he still needs a physical storefront office. He would normally be arranging tour groups to go on riverboat cruises and safaris, booking years in advance.

Instead, he’s spent the past year actively discouraging travel.

“It’s been a difficult go telling people not to travel but in the end, it’s the right thing to do until it’s safe,” he said. “It’s been like being thrown lemons and trying our best to make limoncello.”

Meanwhile, he and his wife are running an online travel night they call Gourmet Globetrotting. They pick a country and match it with a movie, drink, food and a virtual travel tour. For example, their U.K. night saw them sipping martinis and eating fish and chips while watching James Bond.

Omstead is trying to make a go of it because he and his wife love what they do.

“Obviously if we’re going to continue to lose hundreds of thousands of dollars on an annual basis, we’re not going to be in business,” he said.

“We are confident that it will come back. It’s just a matter of how long and how much are we prepared to lose.”