What makes Net Affinity a great place to work?

As a proudly accredited Fantastic Position To Get the job done, we are pleased when our staff members are satisfied. With all of the improvements we’ve long gone via around the previous two and a 50 percent yrs, we have adapted the way we function to replicate a extra fluid and flexible company entire world. 

In celebration of Certification Country Working day – a world wide celebration of Qualified wonderful workplaces – we sat down with Senior Advertising and marketing Strategist Susan Scott-Lennon for a chat about her expertise doing the job with Web Affinity.  

How long have you been functioning for Web Affinity?

I have been operating with Internet Affinity for about 3 years now, and I have to say, the time has definitely flown! I’ve gained so considerably expertise in those people 3 many years and I really like performing with my group.

My position has evolved in excess of the yrs and I enjoy the mix of tasks I at the moment have as it signifies no two days are the identical. I do the job with hoteliers to build and manage their advertising campaigns with the intention of driving the ideal success attainable for them. I do a lot of work internally – I operate lots of of our webinars and trainings, and I also host our podcast – Advertising and marketing in the Early morning.

We started Advertising in the Early morning again in the depths of lockdown, so I have usually recorded it remotely. I have the whole podcast recording gear set up at my desk which always amuses people to my residence!

I not long ago completed up working the most recent instalment of our Amount Up education sequence (15 minute upskilling shopper-centered sessions on different features of Internet Affinity’s CMS). I’m a pretty outgoing person, so I really like that I have been supported and encouraged to build my interaction skills as a great deal I have finished more than the previous handful of decades. 

How have you discovered operating remotely around the final 12 months and a fifty percent?

Remarkable. I undergo with migraines, which could sometimes be agitated by the commute and the in some cases loud hustle and bustle of the office environment. Becoming able to do the job from dwelling has designed a huge change to my wellbeing. I have a far much healthier operate/lifetime harmony – though I do have to preserve tabs on myself to get appropriate breaks during the day, which Net Affinity absolutely stimulate!

Doing the job from house enabled my husband and I to finally undertake a pet dog – a thing we experienced been wanting to do for many years. I consider myself extremely blessed to be equipped to get the job done from home whilst also keeping sturdy associations with my colleagues.

How have Net Affinity supported you in your distant functioning journey?

Internet Affinity, like several other providers, experienced to vastly pivot into a absolutely distant functioning plan as Covid-19 hit. Though in some ways the transition was daunting, it was also seamless. Our boss had our get the job done desks and screens shipped out to each of our households so we did not have to stress about any of the established-up logistics. We also have normal check-ins with our team potential customers who make absolutely sure we have all the aid we need to have to do our jobs as competently as attainable.

Are there any advertising and marketing traits that significantly fascination you at present?

Doing the job in electronic marketing and advertising usually means my career is continuously altering – there are usually new platforms, strategies, and strategies of doing the job to just take into thought – daily is a university day. It is crucial that we, as the advertising and marketing group, maintain on major of establishing business trends and technological know-how so we’re constantly giving the best attainable support to our clients.

All over the pandemic, we have found a constantly solid overall performance on the Google Resort Advertisements system, and I anticipate general performance to reinforce even far more over the summer months months.

A huge region of concern for marketers at the moment is the impending go to cookieless tracking, as it will essentially adjust how we will be able to goal and observe shoppers on line. With browsers becoming a lot more privacy-driven, owning a reliable initially get together facts strategy in put will be crucial for your marketing achievements – so creating your e mail information foundation by way of Lead Era campaigns is a thing we are positioning a whole lot of focus on at the moment.